Since 1975 the government-run broadcasting sector has played a crucial information and propaganda role, seeking to promote patriotism and socialist ideology amongst the Lao people. Since the advent of the New Economic Mechanism (NEM) both radio and television have also increasingly sought to bring high-quality entertainment to Lao audiences, but whilst Lao National Radio (LNR) has successfully developed an audience base which includes many residents of neigbouring Isaan, Lao National Television (LNTV) has found it increasingly difficult to compete with the considerably greater programming choice beamed across the Mekong River from Thailand.

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